The first new book on jewelry merchandising in almost 20 years is now available. This 150 page hardback book covers every aspect of jewelry display from store layout to showcase selection, display techniques and more. Written by Larry B. Johnson, an industry expert in the field of jewelry merchandising. Larry has assisted thousands of stores improve their sales by creating more effective jewelry displays.
To see sample pages from the book, click the "Sample Pages" tab in the red area on the left .
Order your copy today for $50 + $7.50 shipping and handling. Discounts available for 5+ copies. Ask for details. Orders usually ship within 1 business day. You can send us an email at Larry@Effectivejewelrydisplay.com to place your order if you want to pay by check. Our on-line order form is available for credit card orders. Sorry, no COD's.
GIA- Only current GIA students enrolled in the Visual Merchandising class may order the special GIA edition as listed on the shopping cart.
Chapter headings include:
- Introduction
- Principles of Display
- Store Image,Layout and Planning
- Showcase Selection
- Lighting
- Color
- Basic Display Elements
- Display Fabrics
- Displaying Specific Types of Merchandise
- Promotional Display
- Floorboards
- Showcase Trim
- Signage
- Wall Cases
- Countertops and Floor Displays
- Accessories
- Windows
- Security Concerns
- Maintenance
- Packaging
- Checklist Prior to Opening
- Glossary