The first new book on jewelry merchandising in almost 20 years is now available. This 150 page hardback book covers every aspect of jewelry display from store layout to showcase selection, display techniques and more.
Written by Larry B. Johnson, an industry expert in the field of jewelry merchandising. Larry has assisted thousands of stores improve their sales by creating more effective jewelry displays.
To see sample pages from the book, click the "Sample Pages" tab above .
Contact the author or order your copy today at 972-512-9072 or email at JohnsonL@PacificNorthern.com
The book is also available at Amazon.com
You may also contact the author at Lbjis@Msn.com
Chapter headings include:
- Introduction
- Principles of Display
- Store Image,Layout and Planning
- Showcase Selection
- Lighting
- Color
- Basic Display Elements
- Display Fabrics
Displaying Specific Types of Merchandise
- Promotional Display
- Floorboards
- Showcase Trim
- Signage
- Wall Cases
- Countertops and Floor Displays
- Accessories
- Windows
- Security Concerns
- Maintenance
- Packaging
- Checklist Prior to Opening
- Glossary