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Effective Jewelry Display
Larry Johnson
Wanna sell more? Learn to “Think like a customer”
Ever visit a website in search of a solution or to make a purchase and after a few minutes of difficulty, finally “just give up” because the site is so confusing, cluttered or just poorly designed that it just isn’t worth the trouble? Why does it have to be so...
Looking without seeing
During a recent trip to a conference, a friend asked me to stop by his jewelry store for a quick analysis of his displays and perhaps a few suggestions on how they could be improved. Sales were flat and he was looking for help.
How to avoid the top 10 mistakes jewelers make in their displays
I spend a lot of time in jewelry stores! As a visual merchandising consultant, I am in all types of retail stores all around North America each week. Here are the most common display mistakes I see each day.
TJC Summer 2024
Click to view Summer 2024 magazine. Check these articles out: The Power of the 5 Ps on pages 26-27 Lighting on pages 50-51 Larry’s article: Creating balance in your display (PDF) cases on pages 62-63
Ask yourself “Why?” and watch sales increase
Anyone that spends much time around young toddlers has likely experienced that beautiful age in which the child constantly asks, “Why?” when responding to any instruction. The redundancy in which the question is asked can drive a parent to resort to that catchall answer, “Because I said so!”
The 20-40-40 Rule
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to make it more difficult for your buyer. Make it easy to see – and to buy.
Helpful Hint: Floorboards
You can give your showcases a new look for about $35 each by rewrapping your floorboards. It is really easy and even the best materials will allow you to do the job for a minimal cost per case. My suggestion is that you use the same fabrics display firms use for their...
26 Activities to Manage Aging Inventory
There are two major problems with aging inventory. • First and foremost it stops you from buying the stock that does sell • Second, it monopolizes resources that could be put to better use. You didn’t acquire this problem in one day and you can’t solve it in one day....
20-40-40
One of the simplest ways to enhance the perceived value of a piece of jewelry in a showcase is to display it in a more “featured” manner. Rule #1 in visual merchandising is to feature what you want to sell! Bury the piece in your crowded case and you are sure to...
