Effective Jewelry Display

Larry Johnson

“The only thing we have to fear is fear itself!”

“The only thing we have to fear is fear itself!”

Thanks, Franklin D. Roosevelt for these words. Sometimes, my clients are hesitant to make changes in their displays or overall stores due to plain old-fashioned fear. They see the need but are immobilized by the unknown.  Sometimes it can be a fear of the...

Little Things Mean A Lot

Little Things Mean A Lot

How often have you heard the phrase…. “Little things mean a lot?” As a jewelry visual merchandiser, the phrase is one I repeat often because it is certainly true in its application to the retail merchandising of high-ticket items. The details evident in your...

My Store Monitor/My Store Menu

My Store Monitor/My Store Menu

My StoreMonitor is an effective way to put your store TV to work for you selling your store services and actual jewelry pieces you have in your showcases. For only $99 per month, (with no contract!) you receive a new, professionally-created slideshow of 50-100...

Fruchtman Marketing

Fruchtman Marketing

We’re jewelry marketing experts for a reason. As jewelry marketing experts, Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. And year after year, our client...

Grid 3- Ruth Mellergaard

Grid 3- Ruth Mellergaard

GRID/3 International partners, Ruth Mellergaard has worked as an interior designer for 30 years in New York City. Design and planning are problem-solving exercises for us. Last year we decided that we needed a change – we wanted a city with lower overhead, a good...

Balaity Properties – Jesse Balaity

Balaity Properties – Jesse Balaity

Jewelers don’t just sell products. You build relationships from trust, quality, value, service, and design. These are the same attributes a client can expect with a Balaity Property Enhancement relationship. Our role is not just to design a store, but to understand...

Store Interior Ideas

Store Interior Ideas

LJCS is pleased to have worked with the best Store Interior designers in the industry today. Ruth, Jesse and Leslie all do excellent work. Details, styles, offerings and fees vary between them, but each is an expert worth considering. We are including a few images of...

Display Element Color Ideas

Display Element Color Ideas

There are many color options in use around the jewelry industry. This portion of our site shows you different colors of displays to prompt your thoughts about what will work best in your situation. Most of these fabrics are from CW Fifield. Call Larry Johnson at...

Displaying Estate Merchandise

Displaying Estate Merchandise

For most retailers the sale of estate merchandise is a very profitable category. I frequently see margins approaching 60-70% in these cases. I think displays in these cases should be a bit different that in other parts of the store. I suggest the displays can be a bit...