Everyone like a good surprise that appears to offer a great deal. Lowes uses the concept in their big-box home improvement store by featuring a special item at a special price each day. You needn’t get that detailed to copy this promotion. Pick a piece of jewelry you...
No one likes to shop at a jewelry store that never has any new merchandise. Many stores have a constant source of new pieces arriving weekly but they do a lousy job of communicating “What’s new?” to the customer. LJCS customer solve this dilemma by using a whiteboard...
If a man walks into a jewelry store during any time of the year (except for early February, early May or December) odds are he is looking for a gift for a woman as a birthday or anniversary present. For many men, a jewelry store is a foreign environment. His goal is...
One of the beautiful aspects of computer management systems like The Edge are the in depth reports that can be created. This particular report is a goldmine for the retail jeweler when it is used by a knowledgeable reader. It is similar to receiving the results of...
There is a very specific way to set your merchandise up in a showcase. When using platforms in your case, always put the piece you want most to sell in the back center of the case.
It IS your grandfathers jewelry display. Seventy-five years ago, retailing was a lot simpler. You had a store on a busy street and your customers walked by, stopping in when they wanted to purchase. Your store windows were the cornerstone of your marketing effort....
Cleaning and restoring your jewelry displays There is no argument that displays are an investment in success. Treated carefully, display components can last a relatively long time and generate sales for years. Conversely, displays subjected to frequent use...
A common mistake jewelers make when setting up their showcases each day is pushing merchandise too far toward the front (Customer side) of the showcases. Maybe this results from having too much merchandise on possibly the wrong elements and needing all the space...
Chain jewelry stores sell a majority of their merchandise through financing. When you simply have a sign in your case saying “We offer in-store financing” it is nice but ineffective. Use a sign that contains the approximate monthly payment for the price range of the...
Wrapping a floorboard with new fabric is one of the least expensive and quickest ways to give your cases a “new look.” It is important, however, to use quality fabrics that are made for display use to avoid a potential catastrophe. I strongly suggest fabrics from CW...