THE SUCCESS of thoughtfully implemented “Good-Better-Best” (G-B-B) pricing strategies has been proven beyond dispute. Look around. Airlines offer coach class seats with variable options. Allstate offers auto batteries with warranties ranging from 12-48 months at...
On this page, we have posted links to an assortment of articles written by members of our team and a few others that we felt are excellent sources of ideas. Read and learn. https://instoremag.com/10-jewelry-display-mistakes-to-avoid-during-the-holidays...
How do you display loose gemstones securely and attractively? Let’s start with security. Every store’s circumstances are different, but placing loose stones in small trays of no more than three and spreading the trays throughout the case is a good way to deter...
Help your customers — and your sales — with specific gift selections. In November, I had reason to go into the local Lowe’s home improvement store near my house. I was struck by the way the main aisle was filled with holiday gift ideas. Wooden birdhouse kits for the...
Don’t fall into the same-old thoughtless presentation of your cases. Setting up the showcases in a jewelry store each day before opening can easily become a mechanical effort, done without thought in a mindless sort of way. Take the stuff out of the bins, place it in...
A simple formula tells you a sales goal for every case in your store Industry reports will tell you that the average independent jeweler has about 2,000 square feet of store, of which 1,300 square feet or so is selling space. The same JA report puts the average sales...
Easy ways to clean suede, finding a good appraiser, and taking a fresh grip on handshakes. Homespun solutions can spiff up suede displays I want to get my displays looking nice before the fall weather sets in. What are some good cleaning solutions for suede and...
